Public Health Nutrition recently posted a study showing that the price of milk was 160% more per fluid ounce than soft drinks. Price plays a significant role when purchasing food and beverages; price is the second largest influence on consumer purchasing decisions (taste is number one). It is difficult to make good choices when healthier alternatives are so much more expensive. Soda consumption has been linked to obesity, diabetes, and cardiovascular disease. Some states have discussed taxing sugary drinks, but this is not a widely held national practice. In general, fast food and processed foods are less expensive than more nutritious alternatives, and this is definitely affecting our health.